Instagram hashtags play a crucial role in expanding your reach and growing your following. Research by Simply Measured showed that 88% of brand posts include at least one hashtag and posts with at least one hashtag average 12.6% more engagement than those without.
A Brief History of Hashtags Hashtags first appeared online in 1988 on a platform called IRC (Internet Relay Chat). Twitter officially adopted the hashtag in 2009, and other social media platforms, including Instagram, followed suit. Instagram, unlike Twitter, encourages users to include up to 30 hashtags per post.
Purpose of Using Instagram Hashtags Hashtags group content by topics, helping users find content that interests them. By using appropriate hashtags, you can make your posts available to people who have an interest in the same subjects, increasing your chances of gaining Instagram followers and engagement.
Popular Instagram Hashtag for Each Niche:
Section Popular Hashtags
The 40 Most Popular
#love, #instagood, #photooftheday, #fashion, #trending, #explorepage, #viral, #tbt, #like4like, #followme, #picoftheday, #follow, #me, #selfie, #summer, #art, #instadaily, #friends, #repost, #nature, #trendingnow, #fun, #style, #smile, #food, #instalike, #likeforlike, #family, #travel, #fitness, #worldcup, #tagsforlikes, #viralpost, #nofilter, #life, #beauty, #amazing, #instamood, #igers, #instagram, #photo
Most Popular Hashtags
#music, #photography, #makeup, #dog, #beach, #sunset, #model, #foodporn, #motivation, #followforfollow, #sky, #lifestyle, #design, #gym, #f4f, #toofunny, #cat, #handmade, #hair, #vscocam, #bestoftheday, #vsco, #funny, #dogsofinstagram, #drawing, #artist, #f4fl, #flowers, #baby, #wedding, #memes, #instapic, #pretty, #photographer, #instafood, #party, #inspiration, #lol, #cool, #workout, #motivation, #swag, #fit, #healthy, #yummy, #blackandwhite, #foodie, #insta, #home, #christmas, #black, #memes, #winter, #pink, #sea, #landscape, #blue, #london, #holiday
Section Popular Hashtags
Best Instagram Hashtags for Likes and Follows
#instagram, #instadaily, #LikeForFollow, #LikesForLikes, #LikeForLikes, #FollowForFollow, #LikeForLike, #FollowForFollowBack, #FollowBack, #FollowMe, #instalike, #comment, #follow, #PhotoOfTheDay, #fashion, #me, #love, #photography, #like, #followers, #follow4follow, #likes, #myself, #f, #l, #beautiful, #instagood, #smile, #bhfyp, #PicOfTheDay
Best Instagram Hashtags for Pet Lovers
#DogsOfInstagram, #CatsOfInstagram, #PetsOfInstagram, #CatLover, #DogOfTheDay, #DogLovers, #cute, #cats, #dogstagram, #puppy, #catstagram, #dogs, #animal, #animals, #DogLife, #dogelife, #instagram, #love, #pets, #petstagram, #PetLovers, #of, #dog, #doglover, #instagood, #instapet, #pet, #cat, #instadog
Section
Popular Hashtags
Best Instagram Hashtags for Travel Lovers
#TravelPhotography, #PicOfTheDay, #ExploreNature, #NaturePhotography, #TravelBlogger, #beautiful, #landscape, #adventure, #explore, #instatravel, #photo, #trip, #summer, #travelgram, #photography, #art, #travel, #wanderlust, #nature, #instagood
Best Instagram Hashtags for the Fashion Industry
#ootd, #FashionBlogger, #WhatIWore, #CurrentlyWearing, #FashionBlog, #ShoppingAddict, #LookGoodFeelGood, #FashionAddict, #FashionStyle, #style, #fashion, #igstyle, #bhfyp, #smile, #OutfitOfTheDay, #FashionPhotography, #FollowBack, #follow, #fashionista, #PhotoOfTheDay, #StyleInspo, #instastyle, #love, #BeautyDoesntHaveToBePain, #PassionForFashion, #FollowForFollowBack, #fashionable, #l, #PicOfTheDay, #fashiongram
Best Instagram Hashtags for Fitness Influencers
#exercise, #bodybuilding, #life, #gymlife, #gymrat, #motivation, #healthy, #lifestyle, #health, #gym, #DreamBody, #GetFit, #WomanWhoLift, #sport, #training, #workout, #HealthyLifestyle, #muscle, #fit, #CrossFit, #HIIT, #StrenghtTraining, #fitness, #FitFam, #goals, #PersonalTrainer, #FitnessMotivation
Best Instagram Hashtags for Running a Contest or Giveaway
#giveaway, #sweepstakes, #InItToWinIt, #WinItWednesday, #freebie, #freebies, #ContestAlert, #ContestEntry, #instacontest, #instagiveaway, #WinIt, #contest, #GiveawayAlert, #giveawayworldwide
Best Instagram Hashtags for Your Reels
#ReelsInstagram, #VideoOfTheDay, #TrendingReel, #trending, #ReelsIndia, #ReelSteady, #disney, #ForYouPage, #InstagramReels, #bhfyp, #instareels, #reelsinsta, #fyp, #ReelsOfInstagram, #TikTokIndia, #HolaReels, #reels, #ReelsBrasil, #k, #ReelsVideo, #instareel, #music
Best Instagram Hashtags for Foodies
#instafood, #FoodPhotography, #PhotoOfTheDay, #food, #FoodPorn, #FoodBlogger, #foodstagram, #homemade, #cooking, #lunch, #PicOfTheDay, #instadaily, #healthy, #foodie, #FoodLover, #bhfyp, #instagood, #tasty, #delicious, #love, #foodgasm, #foodies, #HealthyFood, #dinner, #yummy, #restaurant
How to Find the Best Instagram Hashtags Instagram prefers creators to use different hashtags on various posts instead of using the same block of hashtags on every post. This means you need to build up a library of hashtags or hashtag groups with slight variations and then choose the right combination of hashtags for each post.
To find the right hashtags to use on your Instagram content, follow these steps:
Use Instagram’s Search Function
Type in a keyword relevant to your post and select the Tags tab. Instagram will then provide you with a list of hashtags. Look for relevant tags with reasonable usage (around 50K) that are not so popular that your posts will get lost.
Observe Hashtags Used by Others in Your Niche or Industry
Take note of the hashtags others in your niche or industry use and consider incorporating them into your posts.
Check Out Your Competitors’ Hashtags
Examine their posts to ensure that the hashtags aren’t part of a specific campaign they’re running. Then, grab the non-branded ones and use them.
After compiling a good list of hashtags to choose from, use this simple hack to have them ready to go. First, break them into related groups of 8–15 hashtags. Once organized, use your smartphone’s text replacement feature to add shortcuts for each of the groups. It’s easiest to use something like “ht1,” “ht2,” etc., but you can use any shortcut you prefer. From there, add the hashtags as the text to fill in when you type out the shortcut.
Types of Instagram Hashtags Most Instagram hashtags are broad and subject-level, making them useful for any Instagram user adding content related to that hashtag. However, sometimes more targeted hashtags with less competition are needed.
Brand Hashtags
Many brands create hashtags related to their brand or products. For example, Coca-Cola encourages people to post pictures of themselves sharing a bottle of Coke using the #ShareACoke hashtag. This is also an excellent way to gather user-generated content that you can use (with permission) in your marketing.
Category Hashtags
Category hashtags can be broad but try to keep them closely related to your content’s subject. These hashtags generally don’t connect to any brand and are less focused. Use category hashtags that are as narrowly focused as possible.
Event Hashtags
Event hashtags relate to a particular event. They can be used to tag your content for television shows, major sporting events, conferences, and more.
Campaign Hashtags
Brands often use campaign hashtags to organize content created around a specific campaign. These are typically used short-term and last only as long as the campaign, often accompanying product launches.
Don’t Always Use the Most Popular Instagram Hashtags The most popular hashtags are, by definition, the most used hashtags. For example, #love has been used in 1.2 billion posts. This presents a problem if you hope to use hashtags that will make your posts stand out.
You need to balance your desire to use popular hashtags against the danger of being crowded out of high-demand topics. In many ways, this is similar to SEO when attempting to rank for keyword terms in Google’s search engine. Most people will fare better if they aim to rank for long-tail terms, such as “men’s fashion in New York,” than for a broad term like “fashion.”
If you create an Instagram post about love, you might include #love as one of your 30 permitted hashtags. However, you should focus on using related hashtags with smaller, yet still sizeable followings, such as #wonderful, #adorable, #hug, #lover, or even #loveisintheair. In conclusion, finding the best Instagram hashtags for your content is essential to increase your visibility and reach within the platform. To do this, use Instagram’s search function, observe hashtags used by others in your niche, and check out your competitors’ hashtags.
Remember to organize your hashtags into groups and use shortcuts for easy access. Explore various types of hashtags, such as brand, category, event, and campaign hashtags, to diversify your content. Lastly, avoid relying solely on the most popular hashtags, as this can limit your visibility. Instead, focus on using related hashtags with smaller but still significant followings to improve your chances of standing out and reaching a more targeted audience.
By implementing these strategies, you’ll be well on your way to maximizing your Instagram engagement and growing your online presence. Hashtags are a great way to reach more users, and increase engagement. Another method that works is to buy Instagram followers and likes. Currently, Fluidbuzz.com is offering 50 Free like s every 24 hours , and you can purchase their followers and likes at $1 per 100.
