With each passing day, renowned brands are switching to digital influencers rather than celebrities for the promotion of their brands. No doubt, digital influencers or creators are riding the wave of success and their followers have huge trust in them which eventually leads them to purchase the products they endorse.
We’ve seen numerous well-known personalities including CarryMinati, Kusha Kapila, and Prajakta Koli promoting cosmetics, energy drinks, footwear, luxury perfumes, and mobile gaming apps like the WinZO and mostbet mobile app. Their huge fan following not only helped them get endorsements but to step into the film industry as well.
Recently, the digital influencer Kusha Kapila appeared in the film Thank You for Coming and broke the internet with her sensational avatar. Just like her, several digital influencers in Bollywood are igniting social media with their talent. Today, we’ll discuss the journey of some of them. Let’s get started!
Top Digital Influencers in Bollywood
Kusha Kapila
The recognized social media personality Kusha Kapila grabbed the eyeballs of the nation with her exceptional fashion sense and rib-tickling comedy. She kickstarted her career as a fashion editor but ended up becoming an actor as she caught the attention of Bollywood filmmakers with her fame.
In 2020, she got her first break in Bollywood with the horror film ‘Ghost Stories’ directed by Karan Johar. The following year, she explored the OTT world and got a chance to act in Amazon Prime’s comedy reality show ‘LOL: Hasse Toh Phasse’. Since then, she never looked back and got several movie projects and brand endorsements which leveled up her lifestyle.
Prajakta Koli
The drop-dead gorgeous Prajakta Koli is a popular digital influencer who rose to prominence with her comedy videos based on daily life situations. After quitting her job as an RJ, she launched her comedy YouTube channel ‘MostlySane’ and got an unexpected response from the netizens.
After rising to fame, she collaborated with renowned B-town stars and took their interviews on her show ‘Pretty Fit.’ Movie freaks know her for the superhit Netflix web series ‘Mismatched’ which is a romantic drama. Apart from web series, she acted in Bollywood films like Jugjugg Jeeyo and Neeyat.
CarryMinati
Who doesn’t know Ajey Nagar alias carryMinati who remains in controversy for his roasting content? He is not only one of India’s top YouTubers but a digital influencer as well who often gets endorsements through established brands.
He won hearts with his exceptional comedy and roasting content and made an umpteen fan following. Fortunately, he got a chance to set foot in Bollywood with the thriller film ‘Runway 34’ directed by Ajay Devgn. Despite playing a cameo role, he made a fire in theatres and got appreciation.
Apart from Ajay Devgn’s movie, he also graced the Bhuvan Bam’s web series Dhindora with his special appearance.
Shirley Setia
The shining star Shirley Setia is a New Zealand-based singer who is ruling hearts with her soothing voice, mesmerizing beauty, and commendable acting prowess. She entertains her millions of followers on her social media handles with her ravishing posts and keeps her fans updated about her upcoming music albums.
Her successful singing career encouraged entrepreneurs and movie directors to collaborate with her and she got the opportunity to explore different niches. The Hindi-language drama film ‘Maska’ marks the first movie of her acting career. The film was released on Netflix in March 2020. Two years post the release of this film, she got the lead role in the Bollywood film ‘Nikamma’ opposite Abhimanyu Dassani.
Sahil Khattar
Coming from the world of hosting shows like Dance India Dance, India’s Raw Star, and India’s Got Talent, Sahil Khattar has enlisted himself as one of the top digital influencers. In 2007, he started working as an RJ and later became a host, YouTuber, and influencer.
In 2021, he entered the film industry and appeared in the crime thriller film ‘200 Halla Ho’ which was released digitally on Zee5. In the same year, he got the golden opportunity of sharing the screen with Ranveer Singh and Deepika Padukone in the biographical sports drama film ‘83’ directed by Kabir Khan.
Dolly Singh
Another digital influencer who has marked her Bollywood debut through her massive popularity on social media is Dolly Singh. Her online presence as ‘Aunty Ji’ and ‘Pintu ki Mummy’ opened the doors of the entertainment industry for her and she acted in the romantic comedy web series ‘Bhaag Beanie Bhaag’ first.
Later on, the alluring actress appeared in another web series ‘Modern Love: Mumbai’, and played the role of Aashna. In the same year, her debut film Double XL hit the silver screen.
